<<<<<<< HEAD ======= >>>>>>> c22333104e77e5218f9d9b89a1aae2453e7f93e6
E-Commerce and Digital Marketing

About E-Commerce and Digital Marketing

E-commerce involves the exchange of goods and services using digital platforms, eliminating the need for physical presence with clients. Online transactions, including the transfer of goods, making payments, and establishing trade agreements, can all be seamlessly conducted in the realm of E-Commerce. There are four main types: Business to Consumer (B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C). Digital marketing is the strategy of promoting products and services through digital channels such as social media, emails, and websites. It plays a pivotal role in a company's operations by attracting customers, ultimately contributing to the company's profitability.

Duration of course: 3 years (6 semesters)

Why B.Voc in E-Commerce and Digital Marketing from Glocal University?

B.Voc in E-commerce and Digital Marketing is a 3-year undergraduate degree program offered by Glocal University. The course is UGC-certified and provides top-quality education to the students. The curriculum is thoughtfully designed to blend theoretical understanding of E-Commerce and Digital Marketing with hands-on practical learning, allowing students to engage in real-life projects. This approach ensures that graduates are well-prepared for the industry upon completing the course. The program offers multiple entry and exit points, enabling students to acquire certifications such as diplomas, advanced diplomas, and degrees based on their duration of enrollment in the course.

Course Key Features

University Name

Glocal University

Location

Saharanpur, UP

Course Name

B.Voc in E-Commerce and Digital Marketing

Course Type

UG Degree

Duration

3 years (6 semesters)

Mode

Regular

Exam

Semester wise

Course Fee

50,000/year*

Eligibility

10+2 or 10+diploma from a recognized board of India

Salary

2.4-8 LPA

Course Curriculum

First Semester

1. English Language and Communicative English

2. Fundamentals of Information Technology

3. Management Theory and Practices

4. Marketing Management

5. Fundamentals of E-Commerce

6. Fundamentals of Digital Marketing

7. Project-I

Second Semester

1. Introduction to Communication Skill

2. Sales and Marketing

3. Fundamentals of DBMS

4. Managerial Economics

5. Integrated Marketing Communication

6. Human Resource Management

7. Project-II

Third Semester

1. Soft Skills and Personality Development

2. Product and Brand Management

3. Consumer Behavior

4. Fundamentals of Entrepreneurship

5. Retailing

6. Microsoft Office - Lab

7. Project-III

Fourth Semester

1. Website Planning and Structure

2. Human Values and Professional Ethics

3. Social Media Marketing

4. Digital Entrepreneurship

5. Web Designing Using Photoshop - Lab

6. Advertising and Sales Management

7. Project –IV

Fifth Semester

1. Content Marketing

2. Content Management System Lab

3. Search Engine Marketing and Search Engine Optimisation

4. E-Commerce Law and Practices

5. Project-V

Sixth Semester

1. Business Research Methods

2. Workshop: Creative, Design Thinking and Skill Development

3. Project Report and Viva

4. Internship

Admission Process

  • Prospective students can access the Glocal University online portal to explore the B.Voc E-Commerce and Digital Marketing course. 
  • Upon choosing this program, applicants need to fill out an application form. 
  • Glocal University provides free counseling sessions to assist students throughout the admission process. 
  • A document verification stage is mandatory for authentication purposes. 
  • The university levies a registration fee from students during the enrollment process. 
  • Once successfully registered, candidates are recommended to await the seat allocation results for their respective courses patiently.

Course Fee

Total course fees for the entire course are INR 1.5 lakhs

(Tuition fees for each semester - INR 25000)

Eligibility Criteria

  • Applicants need to have achieved a minimum of 50% in their 12th-grade examination from a recognized board. 
  • Those who have completed a diploma in a relevant field after the 10th grade are also eligible to apply.
  • International students are welcome to seek admission to the course. 
  • Additionally, candidates should be at least 17 years old.

Career Opportunities

Digital Marketing Manager

SEO Specialist

Social Media Manager

Content Marketing Manager

Influencer Marketing Manager

Email Marketing Specialist

Digital Marketing Analyst

PPC Specialist

E-Commerce Consultant

Freelancer/Entrepreneur

E-Commerce Manager

Web Analytics Specialist

Customer Relationship Management (CRM) Specialist

Digital Marketing Trainer/Instructor

Mobile Marketing Specialist

Top Hiring Companies

Some of the companies that offer placements to students who graduated in the B.Voc E-Commerce and Digital Marketing course are listed below.

  • Amazon
  • Google
  • Facebook
  • LinkedIn
  • Adobe
  • IBM
  • Accenture
  • Wipro Digital
  • Deloitte Digital
  • HubSpot
  • Flipkart
  • Snapdeal
  • Paytm
  • Zomato
  • OYO
  • TCS

Other Information Technology Courses provided by Glocal University

Computer Sciences & ITESIT / NetworkingMachine Learning & AI
Robotics & Artificial IntelligenceIOT Programming and Big DataInformation Technology
E-Commerce and Digital MarketingWeb TechnologiesData Analytics
IT / ITES / Internet & Web TechnologyApplied Computer TechnologyIT / ITES / Software Development

Other B.VOC Programs provided by Glocal University

Para Medical

Information Technology

Tourism and Hospitality

Yoga & Naturopathy

Banking and Finance

Child Care & Education

Management and Banking

Multimedia

Automotive and Electricals

Beauty and Fashion

Food and Hotel Management

Interior Design

Fire Safety

Jewellery Design

Construction

Agriculture

Theatre & Acting

Printing & Publication

Green House Technology

Tea Husbandry & Technology

Hospital and Health

FAQS

Frequently Asked Question

The duration of B.Voc in E-Commerce and Digital Marketing course is 3 years.

The candidates applying for B.Voc in E-commerce and Digital Marketing course must have completed their 12th class or equivalent from a recognized board

Glocal University offers students a vocational course in E-Commerce and Digital Marketing spanning 3 years.

eduact

Download Prospectus